Why Cheltenham

The Regency, spa town of Cheltenham is rightly famous for its stunning architecture and as home to the Cheltenham Festival – the pinnacle of the horse racing calendar and one of the largest annual sporting events in the UK. However, in recent years, Cheltenham has begun to build a reputation for being far more than this – and is fast-becoming one of the up and coming destinations for both business and pleasure, anywhere in the UK.

Our superb (and growing) range of venues, conference facilities and 2,000+ bedrooms are testament to this. Offering everything from 2000+ seat conference centres to the latest in modern, flexible meeting spaces – and from gorgeous country house venues to contemporary, boutique hotels – Cheltenham really is a place that can and does deliver.

With its 35+ festivals each year, it’s no surprise that Cheltenham is now known as The Festival Town. Cheltenham’s festivals of Literature, Music, Jazz and Science in particular are world-leaders in their genre, with past participants ranging from David Attenborough to Hilary Clinton and from Gregory Porter to Brian Cox.

It’s thanks to this same pioneering and creative spirit that drives this world-class cultural offer, that Cheltenham is once again at the forefront of change – this time by being at the very centre of the rapidly expanding cyber and digital sector in the UK. Home to the Government’s Communications Headquarters (GCHQ), Cheltenham has one of the largest concentrations of cyber and digital businesses anywhere in the country – and well on its way therefore to becoming the UK’s cyber capital.

When you also then consider its location – less than 2 hrs by train from London and under an hour from both Birmingham and Bristol – why would you take your business event anywhere else?