New homeware store opening in The Brewery Quarter

World renowned Danish homeware retail store, Søstrene Grene, is opening its first Gloucestershire store soon and you are invited!

The new store will be located at the High Street entrance of The Brewery Quarter, neighbouring Urban Outfitters, F45 and SLG. The store will introduce shoppers to a wonderful world of Scandinavian interiors, hobby items, small furniture, kitchen items, and art and craft supplies.

Dubbed as a “little Ikea”, Søstrene Grene operates in more than 260 stores around the world, and offers shoppers a whole new and wonderful experience, designed to invoke your senses.  Guests are invited to explore the labyrinth of aisles, where pleasant lighting and the smell of untreated wooden crates create a unique experience for anyone who enters the store.

Nikki Kontarines, Director of Martin Commercial Properties Ltd – managing agents of The Brewery Quarter said: 'We are delighted to secure a lease with Søstrene Grene, which follows a long list of recent aspirational openings here. 

'Søstrene Grene is a perfect accompaniment to the Brewery Quarter.  Like many of our great venues, it has a broad appeal to all types of customers; from young professionals through to home makers, and lovers of stylish, innovative products with appealing prices.  It underlines The Brewery Quarter’s strapline as being a fantastic location to Shop, Dine, Stay and Play.'

Mikkel Grene, CEO and co-owner of Søstrene Grene said: 'We are very happy to be opening a store in Cheltenham which is a town we’ve wanted to trade in for a while now, and The Brewery Quarter is the perfect fit for us.  We always strive to offer our customers beautiful experiences when they visit a Søstrene Grene store and we are looking forward to bringing some traditional Danish hygge into shoppers’ everyday lives.'

The new store is the latest opening at The Brewery Quarter, which recently earned national recognition in the 2022 Property Awards. Pizza Express, Brewdog, Mowgli, and Pho all started trading within the complex recently. 

The Søstrene Grene grand opening is Friday 28 April from 10am. Express your interest in attending here.