Celebrate 220 years with Beards Jewellers' Diamond Rush

Cheltenham, Sunday September 15th 2024 – Brace yourselves, treasure hunters! The legendary Beards Diamond Rush is back, and this year promises to be the most dazzling yet.

Beards Jewellers are thrilled to announce the return of their beloved community event, inviting you to embark on a thrilling diamond hunt around Cheltenham and its surrounding areas.

Celebrating a Double Anniversary!

2024 marks a momentous occasion for Beards. Not only is it the tenth anniversary of the very first Diamond Rush, but it’s also a celebration of 220 years of Beards Jewellers serving the community. To commemorate these milestones, we’ve hidden a staggering TWENTY-TWO DIAMONDS waiting to be discovered!

A Treasure Hunt for Charity:

This exhilarating event is more than just about finding dazzling diamonds. Beards Managing Director, Alex Rose, emphasizes the core purpose:

“We’re incredibly excited to bring back the Diamond Rush and raise significant funds for two exceptional charities. Seeing the community come together in this thrilling treasure hunt is truly heart-warming. Every diamond found brings us closer to exceeding our fundraising goals and supporting these amazing causes.”

Supporting Worthy Causes:

Traditionally, Beards Jewellers has proudly supported Maggie’s, a charity providing vital cancer support and information across the UK. This year, they’re expanding their reach by additionally supporting the Gloucester Rugby 4ED Foundation. This local charity provides essential assistance for individuals battling motor neurone disease.

A New Twist for All!

This year, Beards is introducing an exciting twist to make the Diamond Rush even fairer, more accessible, and perfect for families. A touch of luck joins the adventure, with 32 total locations hosting hidden prizes. While 22 locations conceal dazzling diamonds, the remaining 10 hold impressive consolation prizes generously donated by our fantastic local businesses!

Stay in the Loop:

For details on participating, live updates on the big day, and maybe even a hidden clue or two, treasure seekers and supporters can follow Beards Jewellers on Instagram @beardsjewellers. Share your diamond-hunting adventures using #BeardsDiamondRush for a chance to win additional prizes!

Maps are available to pre-order now at www.beardsdiamondrush.co.uk Join us in Cheltenham for a thrilling day filled with treasure hunting, community spirit, and supporting worthy causes! Together, we can make a significant impact on the lives touched by Maggie’s and the 4ED Foundation.