Cheltenham BID Christmas Elf Trail

About

Gather up your little elves and embark on a magical journey through Cheltenham this Christmas. 

From Saturday 23 November until Sunday 5 January, Cheltenham BID invites families to join in the search for cheeky elves hiding in shop windows around Cheltenham town centre.

When you find an elf, write down the letter written on his/her plaque and then unscramble all the letters to spell out a festive word.

Families taking part in the FREE Christmas Elf trail will be able to collect or download a trail card to complete, to be in with a chance of winning a Cheltenham Gift Card. There will also be a prize for the best social media posts.

How to take part:

1. Download a map via https://bit.ly/BID-elf-trail from Saturday 23rd November or pick up a Christmas Elf Trail map from The Children’s Department of John Lewis, The Wilson Art Gallery & Museum, Tivoli Cinema, or participating stores.

2. Spot the elves hiding at various secret locations and collect the letters on their signs.

3. Unscramble the letters to reveal a festive word.

4. Completed trail maps can be posted in the Christmas post boxes at The Children’s Department of John Lewis, The Wilson Art Gallery & Museum or Tivoli Cinema.

Fill in the form on our website https://bit.ly/BID-elf-trail to enter the free draw to be in with a chance of winning a £100 Cheltenham Gift Card to spend at more than 100 town centre businesses. The competition closes at 5pm on Sunday, 5th January 2025.

Bonus: Follow Cheltenham BID on Instagram @cheltbid and tag them in a photo of your elf hunt for a chance to win a £25 Gift Card.