Big Screen in the Gardens proves success in Cheltenham

Cheltenham’s latest event, the Big Screen in the Gardens, came to a close last week after what proved to be a hugely popular summer of free entertainment in Imperial Gardens.

Launched on the 23 July, the event entertained hundreds of people daily with screenings of films, music and sport - with the final screening playing to a busy Gardens on August bank holiday Monday. Over the last five weeks the screen has seen crowds of spectators enjoy a packed programme of events including more than twenty films ranging from family favourites such as The Greatest Showman and Toy Story to classic films including Grease and The Italian Job. Sporting highlights included daily coverage from this year’s Olympics and Paralympics along with live cricket - whilst music and theatrical performances came courtesy of the BBC Proms and Cheltenham’s very own Everyman Theatre.

The Big Screen in the Gardens, led by Visit Cheltenham (Marketing Cheltenham) and Cheltenham Borough Council, formed part of the town’s economic recovery activity and the government’s Welcome Back Fund, which seeks to encourage residents and visitors back into our towns.

David Jackson, Manager of Marketing Cheltenham, said: “After all the challenges and cancelled events over the last year, it’s been fantastic to see so many people coming back into town and enjoying the kind of shared experiences that we’ve all missed so dearly. What’s been particularly pleasing is the number of families and young people that we’ve seen in the Gardens and the overwhelmingly positive feedback we’ve had from these audiences.”

Feedback on social media was overall very positive with comments such as - "A great asset to Cheltenham this summer. We went to see a few films and had great fun each time" - Nathalie via Facebook.

"It was amazing so please, please run this event again!! The films for children were well chosen and all enjoyed themselves- the atmosphere was great!!!  Thank you!!" - Helen on Facebook. 

"Went to see Grease with a group of friends and LOVED it, lovely relaxed atmosphere, plenty loos and refreshments available in park and local bars and restaurants, can only be a positive for the town. I didnt know it was on (heard via a friend) so perhaps more marketing? Thank you to all the organisers!" - Carol on Facebook. 

With the event finished, we are seeking feedback from businesses and the public about the event. Please send your comments or feedback to [email protected].

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